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December 11, 2018
We spent countless hours analyzing and testing all the plaid fabric we could get our hands on, trying to determine the best construction for our custom fabric.
Our dog Sawyer was excellent moral support, which is why we named our first women's shirt after him.
We finalized the fit of our shirts and had the first samples made. This is when things started to feel very real, because our idea had finally become a tangible thing we could hold in our hands.
Also, not pictured here: our new baby!!
First photoshoot ever! This was fun. We had no idea what to expect and we were sleep deprived from the baby, but it was really exciting to finally see the shirts come to life.
FINALLY! The first shirts were sent out the door to their forever homes!
We needed some fresh air, so we did our very first pop-up event and loved getting out there and dressing everyone up in TK!
The shirts had a great summer, and we loved seeing where our amazing customers were wearing them. Meanwhile, we were busy behind the scenes finalizing our next collection of shirts.
Cue the second photoshoot and the debut of our new shirts. This photoshoot is proof that things are a little easier the second time around, especially when your models jump in as the assistant.
Pre-sales launched for our second collection of shirts and we have been feeling the love from you!
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May 08, 2021
February 03, 2021